Survey Design

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Program evaluation is important for understanding ways in which we can improve our programs for learners, educators, administrators, and others involved in program design and delivery.

The greatest service evaluation can perform is to identify aspects of the course where revision is desirable.1, p.238

~Lee J. Cronbach

[T]he most important purpose of program evaluation is not to prove, but to improve. 1, p.238

~Daniel L. Stufflebeam

Surveys are frequently used as data collection tools in conjunction with program evaluation, and careful consideration must be given to survey development to facilitate respondent buy-in and completion, and to maximize data validity, reliability, relevance, utility, and impact.

1Stufflebeam DL, Madaus GF, Kellaghan T. (eds.). Evaluation models: Viewpoints on educational and human services evaluation. 2nd ed. New York: Kluwer Academic Publishers; 2000.


About the Author

Teresa R. Johnson, PhD
Director, Office of Assessment and Evaluation
Assistant Professor, Health Sciences Informatics

Johns Hopkins University School of Medicine

Module Editor

Rachel Levine, MD, MPH
Associate Dean for Faculty  Educational Development
Associate Professor of Medicine
Associate Vice Chair for Women’s Academic Careers, Department of Medicine
Johns Hopkins Bayview Medical Center
Johns Hopkins University School of Medicine